Freelance Digital Marketer

Hi! I’m Shilpa S Oommen—but let’s keep it simple. Just call me Shilpa.

I’m not just a digital marketer—I’m a creator, a strategist, and someone who thrives on turning ideas into something tangible. Every website I design, every piece of content I write, and every marketing strategy I craft has a purpose. I don’t just work with brands; I help them build identities that stand out.

My journey started with a deep curiosity for digital marketing, leading me to explore everything from SEO to social media marketing. I’ve studied the ins and outs, tested strategies, and learned from experts along the way. I even dove into the world of meta-ads, which once felt complicated but are now a skill I own with confidence.

Experience? Let’s just say I’ve rebuilt my website more times than I can count, all in pursuit of that perfect design. Each project I take on challenges me to think differently, be more creative, and push the limits of what’s possible.

For me, digital marketing isn’t just about algorithms and analytics—it’s about storytelling, creativity, and making an impact. And that’s exactly what I do.

Education

I hold a BBA degree, which laid the foundation for my understanding of business and management. But I didn’t stop there.

I pursued diplomas in Digital Marketing, IATA (International Air Transport Association), and Logistics and Supply Chain Management. Each of these has given me valuable insights into different industries—marketing fuels my creativity, IATA opened doors to the world of aviation, and logistics sharpened my strategic thinking.

This combination of education has shaped the way I approach my work. Whether it’s crafting digital strategies, understanding global operations, or optimizing business processes, I bring a well-rounded perspective to everything I do.

Career

My career journey has taken me through different industries, each shaping the way I approach work today.

I started in a shipping company as an Administrative Assistant, where I gained experience in organization, coordination, and handling operations efficiently. But I was eager to explore new fields, which led me to the aviation industry, where I worked as a Guest Relations Executive at Chennai Airport. Here, I learned the importance of communication, customer experience, and adaptability in a fast-paced environment.

And then again, I switched my career to another industry. I took on a role as an Associate – Guest Relations and Marketing in a coworking space, blending my people skills with strategic marketing efforts. This role gave me hands-on experience in branding, community engagement, and the dynamic world of coworking spaces.

Each step in my career has added a new dimension to my skills, making me adaptable, creative, and strategic in everything I do.